As Chief Marketing Officer of By The North, Rebecca leads our marketing, user experience, and community strategy bringing a thoughtful, human touch to how the brand connects with Canadians.

She’s also the creator of The Guided Mama (@theguidedmama), a motherhood community that helps moms feel seen, supported, and grounded in the messy, beautiful reality of raising little ones. Her dual role as a creative and mom of two fuels her belief that authenticity always resonates deeper than perfection.

With a background in communications, brand strategy, and innovation/foresight, Rebecca bridges creativity and purpose – helping By The North grow with intention while staying rooted in its values.