We’re a new digital media hub spotlighting Canadian brands and voices through high-quality storytelling, curated shopping guides, expert collaborations, and authentic content that drives trust and conversation. Our goal is to connect people to products that are made right here at home and make it easy to choose Canadian, every day.

We use the By The North platform to unite trusted experts, creators, and Canadian brands under one digital roof.

Our readers want to buy better, live consciously, and support homegrown innovation- we help them do that. 

We spotlight your soon-to-be favourite brands, experts, and stories from coast to coast to coast. Whether it’s skincare made in Vancouver or travel ideas from Nova Scotia, we cover it.

Yes! We would love to hear from you.

If you’re looking for a community of like-minded people to reach with your voice or brand, we’d love to collaborate with you. We’re creating space for Canadian voices to be heard and to tell real, soulful stories.

We love contributors who explore parenting, design, food, travel, and wellness through a Canadian lens.

It’s about connection. We want to create a network of storytellers shaping the next chapter of Canadian lifestyle media.

We help brands share their stories in ways that feel human, not forced.

Every partnership we do has to feel real — because trust drives engagement.

We’re redefining what it means to ‘shop local’ at a national scale. We connect Canadian brands to a values-driven audience through authentic storytelling.

We embrace technology where it helps us work smarter in our organization, but we draw a clear line when it comes to creativity. 

Every article you read on BTN is written by a human and edited with care. We do not use artificial intelligence (AI) to write or edit articles on our platform nor do we accept AI-generated content.

We believe emotion, imperfection and individuality is what makes a story worth telling.