The Team
At By The North, everything starts with people. Our small but passionate team brings together experience in storytelling, strategy, and creative direction – all united by a shared belief in the power of Canadian voices. Our team is located around the country bringing diverse experience and voices right to the comfort of your home.
We are: builders, writers, dreamers, doers, and moms. We believe in: doing things with intention and creating something that feels true to the North.
-
Founder & Chief Executive Officer (CEO)
Taylor has always been a proud Canadian and proud supporter of small business and grew up dreaming of becoming a writer. Bringing her passions and childhood dreams together to create By The North (BTN) has been a complete labour of love.
Taylor has spent the entirety of her career working for the Federal Government of Canada specifically to help small businesses grow. She has been fully immersed in the entrepreneurial ecosystem of our county for over a decade with her finger on the pulse of all things Canadian.
-
Chief Operating Officer (COO)
As COO, Bailey brings 15 years of experience in business development working across Canada, the United States and The United Kingdom that brought her right back here to The North.
She is also a passionate novelist and children's book author who celebrates Canadian literature and the thriving community of authors right here at home. With a background in public relations, sales strategy and marketing, Bailey brings the back end together to keep the By the North machine in motion.
-
Chief Marketing Officer (CMO)
As CMO, Rebecca leads BTN’s marketing, user experience, and community strategy bringing a thoughtful, human touch to how the brand connects with Canadians.
She’s also the creator of The Guided Mama, a motherhood community that helps moms feel seen, supported, and grounded in the messy, beautiful reality of raising little ones. Her dual role as a creative and mom of two fuels her belief that authenticity always resonates deeper than perfection.
With a background in communications, brand strategy, and innovation/foresight, Rebecca bridges creativity and purpose – helping By The North grow with intention while staying rooted in its values.
Broader Team
Beyond our core team, BTN collaborates with an incredible network of Canadian writers, brands, startups and entrepreneurs who are helping shape the Canadian landscape one article at a time. Without this community of contributors, we couldn’t do what we do best. Thank you!