Food
Shop
Future
Travel
CULTURE
LIFE

Welcome to
By The North

At By The North (BTN), we focus on the people, places, and ideas shaping culture across Canada. From emerging creators and independent brands to travel destinations and thoughtful articles, our stories are designed to help readers discover what’s happening across the country — and why it matters.

BTN began with a simple idea; supporting local, at a national level. There is something unique about the way Canadians create, live and connect – and that deserves to be celebrated.

As Canada’s newest digital publication, we share stories of Canadian life and culture. We seek out the people and places shaping the North, and highlight Canadian-made excellence. Our goal is to connect you with the people, products, and places that define what it means to be Canadian.

Silhouettes of three women standing on rocks at sunset, overlooking a mountain range.

  • About By The North

    Type: Independent Canadian publication
    Focus: Canadian culture, travel, brands, creators
    Founded: 2025
    Launched: 2026
    Founded by: Taylor Devoe, Bailey Kennedy, Rebecca Tate
    Headquarters: Canada
    Topics: Food, Travel, Literature, Parenting, Business, Opinion, Wellness, Arts

  • We believe creativity thrives in a community (and we hope you join ours!)

    We believe supporting local can happen at a national level. And, we believe being Canadian isn’t just about geography, it’s about the people who shape the culture.

  • To use our platform to raise up Canadian brands, small businesses and voices to build a community of likeminded people.

    To celebrate and promote Canadian-owned businesses through engaging, community-driven digital storytelling.

    To build a collective narrative of Canada. One that’s written by the people who live it.

  • To become the leading lifestyle publication showcasing Canadian excellence — from coast to coast to coast.

    We want to be the number one champion of Canadian-made products, stories, and culture.

    We aim to support local economies and ethical consumerism.

    We are committed to promoting inclusivity, sustainability, and community-driven digital storytelling.

A winding mountain road with a white camper van driving through a forested area with tall pine trees on either side and distant mountains in the background.

The Team

At By The North, everything starts with people. Our small but passionate team brings together experience in storytelling, strategy, and creative direction – all united by a shared belief in the power of Canadian voices. Our team is located around the country bringing diverse experience and voices right to the comfort of your home. 


We are: builders, writers, dreamers, doers, and moms. We believe in: doing things with intention and creating something that feels true to the North.

Black and white photo of a woman smiling outdoors with long, wavy hair, wearing a sleeveless dress, standing in a grassy area with blurred foliage in the background.

  • Founder & Chief Executive Officer (CEO)

    Taylor has always been a proud Canadian and proud supporter of small business and grew up dreaming of becoming a writer. Bringing her passions and childhood dreams together to create By The North (BTN) has been a complete labour of love.

    Taylor has spent the entirety of her career working for the Federal Government of Canada specifically to help small businesses grow. She has been fully immersed in the entrepreneurial ecosystem of our country for over a decade with her finger on the pulse of all things Canadian.

Black and white photo of a smiling young woman with long wavy hair, wearing a black turtleneck sweater and light-colored jeans, standing outdoors in a yard with trees and rocks in the background.

  • Chief Operating Officer (COO)

    As COO, Bailey brings 15 years of experience in business development working across Canada, the United States and The United Kingdom that brought her right back here to The North. 

    She is also a passionate novelist and children's book author who celebrates Canadian literature and the thriving community of authors right here at home. With a background in public relations, sales strategy and marketing, Bailey brings the back end together to keep the By the North machine in motion. 

Black and white photo of a woman smiling, standing outdoors in front of trees and a modern sculpture, wearing a light-colored jacket over a dark top.

  • Chief Marketing Officer (CMO)

    As CMO, Rebecca leads BTN’s marketing, user experience, and community strategy  bringing a thoughtful, human touch to how the brand connects with Canadians.

    She’s also the creator of The Guided Mama, a motherhood community that helps moms feel seen, supported, and grounded in the messy, beautiful reality of raising little ones. Her dual role as a creative and mom of two fuels her belief that authenticity always resonates deeper than perfection.

    With a background in communications, brand strategy, and innovation/foresight, Rebecca bridges creativity and purpose – helping By The North grow with intention while staying rooted in its values.

Broader Team

Beyond our core team, BTN collaborates with an incredible network of Canadian writers, brands, startups and entrepreneurs who are helping shape the Canadian landscape one article at a time. Without this community of contributors, we couldn’t do what we do best. Thank you!