Welcome to
By The North
At By The North (BTN), we focus on the people, places, and ideas shaping culture across Canada. From emerging creators and independent brands to travel destinations and thoughtful articles, our stories are designed to help readers discover what’s happening across the country — and why it matters.
BTN began with a simple idea; supporting local, at a national level. There is something unique about the way Canadians create, live and connect – and that deserves to be celebrated.
As Canada’s newest digital publication, we share stories of Canadian life and culture. We seek out the people and places shaping the North, and highlight Canadian-made excellence. Our goal is to connect you with the people, products, and places that define what it means to be Canadian.
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About By The North
Type: Independent Canadian publication
Focus: Canadian culture, travel, brands, creators
Founded: 2025
Launched: 2026
Founded by: Taylor Devoe, Bailey Kennedy, Rebecca Tate
Headquarters: Canada
Topics: Food, Travel, Literature, Parenting, Business, Opinion, Wellness, Arts -
We believe creativity thrives in a community (and we hope you join ours!)
We believe supporting local can happen at a national level. And, we believe being Canadian isn’t just about geography, it’s about the people who shape the culture.
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To use our platform to raise up Canadian brands, small businesses and voices to build a community of likeminded people.
To celebrate and promote Canadian-owned businesses through engaging, community-driven digital storytelling.
To build a collective narrative of Canada. One that’s written by the people who live it.
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To become the leading lifestyle publication showcasing Canadian excellence — from coast to coast to coast.
We want to be the number one champion of Canadian-made products, stories, and culture.
We aim to support local economies and ethical consumerism.
We are committed to promoting inclusivity, sustainability, and community-driven digital storytelling.
