Welcome to
By The North
By The North (BTN) began with a simple idea; supporting local, at a national level. There is something unique about the way Canadians create, live and connect – and that deserves to be celebrated.
BTN is a digital publication that shares stories of Canadian life and culture. We seek out the people and places shaping the North, and highlight Canadian-made excellence. Our goal is to connect you with the people, products, and places that define what it means to be Canadian.
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We believe creativity thrives in a community (and we hope you join ours!)
We believe supporting local can happen at a national level. And, we believe being Canadian isn’t just about geography, it’s about the people who shape the culture.
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To use our platform to raise up Canadian brands, small businesses and voices to build a community of likeminded people.
To celebrate and promote Canadian-owned businesses through engaging, community-driven digital storytelling.
To build a collective narrative of Canada. One that’s written by the people who live it.
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To become the leading lifestyle publication showcasing Canadian excellence — from coast to coast to coast.
We want to be the number one champion of Canadian-made products, stories, and culture.
We aim to support local economies and ethical consumerism.
We are committed to promoting inclusivity, sustainability, and community-driven digital storytelling.